Build a Brand for Your Blog to Make Money
Author: MoneyNing | Categories: Blogging | Posted on August 3, 2008
When it comes to your blog, branding should be of the highest priority. Potential clients always have options, as there are many alternatives in the marketplace today. If you make money by selling advertisements, your brand will help attract advertisers. If you sell services, then your brand will help you qualify and generate leads.
Even if making money is not in the plans for your blog, building a brand will help bring in more traffic and readership! Therefore, it is important to start focusing on building your brand. If you never thought about this, the time to start is now.
Get Started
Here are a few pointers to help lead you in the right direction.
State the Facts
As a blog, the articles we write form the foundation in which our brand is based on. It is crucial that we state the facts and not guess. Readers will quickly spot the bloggers who know the facts versus the ones that just type without reference.
Show Consistency
Eventually, there will be readers who follow your blog. Show integrity and consistency by continually giving messages that don’t conflict with each other. If the writing and mindset changes from article to article, it is impossible for people to build trust.
Be Unique
Be it the blog design, advices written or delivery method, there should be a level of uniqueness in your blog. As I said earlier, there are alternatives out there. Don’t just aim to be a “me too” blog.
Better to be Interesting to Some than Mediocre to Everyone
In order for people to come back, there should be a reason to come back. Don’t try to tailor to everyone because it is impossible. Instead, make sure that there are people who will love your blog so you can capture those readers. Give people a reason to come back, even if it’s at the expense of some others.
Be Coherent
At the end of the day, it is a blog you are writing on. Although you don’t need to be an English major, your readers will need to be able to understand your writing. Once you are done writing the article. At least read it over once to make sure it is understandable by someone other than you.
It is also not a bad idea to ask someone else to read your article and then tell you what the article is about. This will give you insight into how someone else perceives your article for you to make changes if necessary.
Be Yourself
Not that it is impossible, but it is too hard to pretend to be someone else. Your articles should reflect your true feelings and beliefs in topics you write about.
One Last Thing to Note
Be patient with brand building as it is a long (in fact never ending) journey. Keep the above points in mind and your brand will be developed, traffic will come and money will be made.
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Definitely finding a way to be yourself is the best way to stand out.
Susan: Being yourself is just the easiest way to write quality content. That’s why most advices tell bloggers to write about topics they know about.
I don’t have a blog but I stumbled onto this great post. Branding is important all the time. I landed a jon interview because I was dressed nicely at the coffee shop. Everything is branding and perceived value.
I agree 110%. The thing that will set you apart in blogging or any other business is having a unique brand. Just regurgitating info w/o lending your own voice will not make you stand out in this very crowded world we live in.
Love the line: Better to be Interesting to Some than Mediocre to Everyone
That’s a classic.
[...] The importance of branding is undeniable as stated before. Do you want your readers to feel that your site is slow and [...]
I really like the branding iron photo in this post. Do you know where it comes from? I’d like to think about using it in a communication design book that I’m working on.
Thanks!
All you have to do to complete this go to http://www.blogger.com and set up an account. It will basically take you through step by step instructions on setting up your blog. The key is be patient and write good material. When people click on your blogs be sure to give them some information that will be useful for whatever it is your speaking on. For this blog I want you to know you can make a lot of money typing blogs. The next step is to set up Google Adsense by going to http://www.google.com/adsense and creating an account. After completing both you will then be ready to get money. When you set up blogs you can attach the ads from Google and get paid when visitors simply click on the ads.
A personal branded blog says so much about yourself. It gives people the chance to really understand you are a real human being, thus enforcing trust in you.
Good article. Well worht the read
Yes, you must be unique when blogging. People do not want to look at garabage. To be honest people don’t care about your life. Check out my page for an easy guide on blogging for money