One of the difference between an average blogger just starting out and another who has set blogs up numerous times is the amount of content they have starting out.

When most bloggers first start out, they install wordpress and immediately try to promote it.  They want everyone to know about their blog as they are all excited about this whole concept and start emailing other bloggers in their niche, telling them to check the blog out.  They ask for links, they tell everyone the URL of their blog but they don’t realize that the blog doesn’t even have that much content!

With like 3 posts, what impression does that give an establish blogger? What did you expect readers to feel when they go to your blog and see an empty blog?

Compare this with an established blogger who launches a blog with 50 posts.  Although the blog might be brand new, it will immediately bring value for the visitor once they decide to click pass the first page. Whether it’s the about page, the interaction of the poll or other pillar articles, a blog with established content can potentially capture visitors into readers from day one.

There’s also the reputation and brand to consider.  If we were to build a brand based on a blog, it wouldn’t be good to have people associate the brand with an empty blog.  We want the brand to be associated with something successful and positive, and a brand new blog with 3 posts absolutely doesn’t relate to anything positive.

If you are going to start a blog (or another one from scratch), seriously consider writing a bunch of articles first before making it public.

Q: This is all great but how do you have established content on the blog without it going public?

A: There are many ways to do this with Wordpress.  Stay tuned for the next article.

Follow me on twitter! Alternatively, subscribe to my RSS feed or get blog posts through email if you enjoyed this post!